To improve brand positioning & launching new products Oditia Microsite had been developed with the assistance of SWT. We tried to be more targeted, filtered, and refined so that messaging is more precise and clearer objectives can be set. We analyzed which section of the audience clients wish to target. Using customer persona profiles – their interests, demographics, desires, pain points, behaviour, stage of customer journey we got an idea as to who this piece of content would be of the most interest to.

Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.